Editorial Product Review:

Item Description:
Extend the vibrance of color-treated hairas only nature can. Our gentle plant-infused shampoo, with 100% organic aroma, helps do what harsher cleansers can'tresist fading. Keeps hair color vibrant longer Protects color-treated hair from damaging effects of sun, water and environmental stresses Leaves hair silky, soft and shiny

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More related to this product:
     click for more

More related to this product:

• Aveda Color Conserve Conditioner (select option/size)
• Aveda Damage Remedy Restructuring Conditioner (select option/size)
• Aveda Shampure Conditioner
• Aveda Be Curly Curl Enhancer (6.7 oz)
• Aveda Shampure Shampoo
• click for more

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Customer Rating: - Love the smell, not sure it's the best for fine hair
I love Aveda Color. It's one of the most natural, best feeling colors on my hair and I've tried several different brands to find a color I like.

I'm not so sure about the Aveda brand Color Conserve Shampoo. When I use the shampoo, my hair feels drier than it was to start with and it's rough like the cuticle is open. I must use the conditioner afterward or I'll end up with awful looking bone dry hair. The conditioner is great, gives good body and doesn't weight down my hair much, but it takes some extra time that I don't always want to take.

I have used other color conserve shampoos which leave my hair feeling better without always having to use the paired conditioner. That's probably what I will go back to after I have used this product up.

Aveda Color Conserve Conditioner 6.7oz / 200ml

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Customer Rating: - Makes my thin, fluffy hair a bit gummy
I bought this shampoo because of the Allure rating and still use it about once a month despite the fact that it weighs my hair down and makes it more difficult to comb.

I also bought Aveda's Pure Abundance shampoo and conditioner and had the same experience.

I mentioned this to my hairdresser and he said they quit carrying the Aveda line in their salon for the same reason.

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Customer Rating: - Softness & Shine
I really love this shampoo & conditioner. I used to use Biolage to combat the damage my city's hard water was doing to my hair, but since I started using Aveda, my hair has been much softer and has 100% more shine. The Color Conserve has been wonderful and my color stays true; I also use the Aveda Smooth Infusion Style-Prep Smoother to fight frizz caused by humidity. The only con to these Aveda products is the price, but the results are worth it.

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Customer Rating: - Color care
First things first... This shampoo smells absolutely FANTASTIC. It definitely makes my morning shower feel luxurious. That said, I did not feel that this shampoo cleansed my hair or protected my color any better than your average drug store brand. In fact, I actually had to switch out to another shampoo for a while because this one was a little too drying and residue was actually building up on my hair. I will not buy this shampoo again... but I will miss it.